What’s At Risk
Value vanishes - quietly
AI looks successful on dashboards - but doesn’t materialise on impact.
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Accountabilities blur
Decisions diffuse when governance and oversight are not explicit.
Consequences unintendedÂ
When value decisions are implicit, negative outcomes emerge unexpectedly.
Trust erodes - invisibly
Stakeholder confidence slips - even before risks become obvious.
A Recurring Pattern
Capability first
Organisations measure adoption, not defensible outcomes.
Governance last
Oversight is treated as compliance, not design.
Responsibility assumed
No clear ownership leads to drift.
Consequences late
Outcome surface only after damage or disconnects have grown.
Why This Perspective Matters
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âś“ 26+ years advising leaders on AI and data strategy
âś“ Organisations advised have realised $650M+ in defensible value
âś“ Author of Making Data Work, Value Driven Data, The Values of Artificial Intelligence
âś“ Founding Steward, AI Values Institute
âś“ Strategic Architect, AI Value OS
Where Leaders Benefit
Early clarity
Surface trade-offs before they become liabilities.Â
Accountability design
Structure decisions so responsibility doesn’t disappear.
Trusted decisions
Align AI outcomes with organisational values and purpose.
Strategic legitimacy
Support governance that earns stakeholder trust.
Edosa provides insightful frameworks and considerations for every organisation that wants to get more value out of data and analytics.
Gero Martin Gunkel
COO @Â Zurich Insurance
Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies.
Sam Richmond
Head of Data @ The Go-Ahead Group
Wow! Leaders at The House of Influence just experienced Edosa's powerful session on AI and Data. Tackling leaders' knowledge gaps, angst and anxieties, his clear, engaging approach sparked excitement and enlightenment. Renowned for simplifying complex topics, Edosa left us all both captivated and empowered. Salute!
Dion Johnson
Board Level Leadership Coach
Perspectives MatterÂ
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