AI value is not in algorithms.
It is in the choices leaders make.
The Values of Artificial Intelligence explores why AI succeeds or fails long before models are deployed - and how leaders can align AI value with human values, accountability, and trust.
This is not a book about tools, techniques, or implementation shortcuts. It is a book about judgement.
Before You Read on
This book was written for leaders facing decisions where AI value, risk, and human consequences collide.
It is not designed for situations where the only goal is speed, reassurance, or confirmation of decisions already taken.
Those goals are legitimate - but they are not the concern of this work.
The Values of Artificial Intelligence is useful only when leaders are prepared to make trade-offs explicit - particularly when accountability is unclear, governance feels reactive, or outcomes risk drifting from original intent.
A Recurring pattern
Over the last decade, many organisations have made real progress with AI.
- The technology works.
- Capabilities are impressive.
- Delivery milestones are met.
And yet confidence erodes quietly.
Not because leaders are careless - but because decisions about value, authority, and human consequence are often left implicit until scrutiny arrives.
By then, systems are embedded, dependencies have formed, and reversing course is costly.
This book examines why AI value rarely fails loudly - why it erodes cumulatively - and what leaders can do differently before outcomes harden.
This Is A Book About Judgment
The Values of Artificial Intelligence is not about models or tools.
It is about:
- how AI decisions accumulate into organisational outcomes
- why governance failures often masquerade as technical ones
- how responsibility diffuses as systems scale
- and why trust, once eroded, is difficult to recover
The book brings together board-level questions, policy realities, and lived organisational experience to help leaders navigate AI not as a race for capability - but as a test of values.
Perspectives On This Work
These perspectives are offered to help readers decide whether this work is relevant to the decisions they’re facing.
Edosa Odaro offers a combination of clarity and depth on the critical role of values in AI. It’s a blueprint for turning AI potential into measurable, human-centered impact.
Mohamed Zaki
Professor
University of Cambridge
I’ve witnessed firsthand Edosa's ability to turn complex ideas into practical guidance. This book connects AI’s potential with the deep human values that guide meaningful transformation.
Amy Shi-Nash
Chief Analytics & Data Officer
Tabcorp
The Values of AI offers a fresh, practical perspective on the timeless challenge of aligning business strategy with IT strategy. It equips leaders with concrete, ready-to-use tools to guide critical decisions around AI adoption and integration.
Constantinos K. Coursaris
Professor
HEC Montréal
Edosa first compels us to examine what we sacrifice when we adopt technology that doesn’t just automate our work but actually ‘automates values’ as well. Then, like a skilled mentor, he leads us through this terrain of opportunities versus risks.
Ali Khan
Chief Data Officer
Finastra
The Values of AI cuts through the noise to highlight what matters most, turning data and algorithms into meaningful impact.
Julie Wall
Professor of AI & Advanced Computing
University of West London
AI technology is fast becoming a commodity but in order for companies to build a moat, leaders need to convey the strategic value to their stakeholders. Edosa Odaro’s latest book plays a key part in explaining the concepts with business use cases leading to measurable results.
Peggy tsAI
Executive Director
JPMorganChase
Among the many vexing questions the book addresses is how corporate leaders can transform substantial yet often poorly understood AI investments into sustained, business-wide growth, with demonstrable value replication.
Bob Enofe
Legal Director and Corporate Compliance Advisor
Cutting through the hype, The Values of AI reminds us to stop chasing the AI wave and focus instead on creating lasting value that matters. True to the style of his work, Edosa Odaro speaks with rare clarity on how to align technical capabilities with business goals.
Christina Stathopoulos
Data & AI Evangelist
Dare to Data
There is so much drivel and confused thinking around AI. But this book feels very real and well considered. Brutally honest about the challenges involved and humble in its recognition that nobody has all the answers.
Nick McEwen
Senior Manager, Group Technology
Beyond The Book
The ideas in this book are also being explored through selective advisory work, closed-door conversations, and public dialogue focused on aligning AI value with human values.
Not every reader will encounter these - and that is intentional.
About The Author
Edosa Odaro
Edosa Odaro is an AI and data transformation leader who has helped countless international organisations deliver significant impact through data analytics, transformation strategy and intelligent interventions - without comprising accountability, trust, and human values. He has been Chief Data and Analytics Officer and served on several boards including the UK's National Institute for Health Data Science (HDR UK). Edosa has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.