Making Data Work
Enable digital transformation, empower people and advance organisational success with this strategic handbook.
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Discover how good intentions can fail and how to fix them.
A retailer's AI strategy backfired, losing millions in a failed attempt at personalization. A major insurer’s outdated system caused fully covered motorists to be wrongly detained. A digital first bank saw customer trust eroded by automation gone wrong.
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What people are saying...
In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption―fear. Fear of the unknown, fear of the intangible, fear of the investment needed and, yes, fear of losing your job to a machine. With his talent for distilling clarity from complexity, Edosa tackles this and many other challenges.
Tim Carmichael
CDO @ Chalhoub Group
This book offers fresh insight about how to solve the interactional frictions that hamper the flow of data, information and knowledge across organisations. Yet, rather than being stuck with endless polarising debates such as breaking down silos, it shifts focus back towards the ultimate "to what end."
Jacky Wright
CDO @ Microsoft US
If you care about AI transformation, empowering people or advancing organisational success in an increasingly digital world, then you should read this book.
Yomi Ibosiola
CDO @ Union Bank
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About Making Data Work
Introduction
Edosa Odaro’s Making Data Work is a practical guide to transforming how organizations think about, approach, and deliver value with data. Drawing from decades of real-world experience across global organizations, the book explores how to move from hype to meaningful, sustainable impact.
Part 1
🔍 Understanding the Real Barriers
The book reveals the human, cultural, and organizational frictions that quietly undermine data initiatives. Edosa unpacks why many well-funded efforts fail, and how to recognize the signs early.
Part 2
🤝 Connecting People, Purpose, and Platforms
Making Data Work emphasizes the importance of alignment: between leadership and delivery teams, business goals and data strategy, and short-term wins and long-term outcomes. It shows how storytelling, trust, and clarity can unlock forward motion.
Part 3
📈 Turning Insight into Impact
Rather than prescribing one-size-fits-all tools, the book equips readers with decision-making frameworks, practical language, and leadership approaches to consistently connect data initiatives to measurable business value.
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About The Author
Edosa Odaro
Edosa Odaro is an AI and data transformation leader who has helped countless international organizations deliver significant impact through data analytics, transformation strategy and intelligent interventions. He is former Chief Data and Analytics Officer at Tawuniya and is on the board for the UK's National Institute for Health Data Science (HDR UK). Odaro has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.
Making Data Work shows how organizations can unlock data’s true value by focusing on outcomes, not just tools. It offers practical strategies to overcome resistance, empower teams, and connect data efforts to real business impact.
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