The 45 Critical Questions for Unlocking and Sustaining AI Value for Leaders

The Misconception: AI Strategy is Just about Execution
One of the first questions I like to ask a leader that I advise is "so, what do you need more of to really amplify your value". Almost no one ever suggests "questions". If fact, most leaders I speak to focus primarily on the execution of AI initiatives.
But the truth is that real success begins with asking the right questions. Across the C-suite, management, and individual contributors, it's the strategic questions that define whether AI will deliver business value - or fall short.
The Power of Questions: Driving AI Value Across Your Team
Unlocking AI’s potential isn’t just about implementation - it’s about guiding your team with the right questions at every level.
For example:
- Executives need to ask, “How does our AI strategy align with long-term business goals?” and “What KPIs should we track to ensure our AI investments are delivering value?”
- Managers should ask, “What obstacles could prevent our team from realising AI value?” and “How do we measure the tangible impact of AI in our operations?”
- Contributors can reflect on, “How can I improve my performance using data?” and “What specific skills do I need to support our AI vision?”
(The guide provides 45 questions that help leaders and teams align AI with business value)